Lafarge Surma signs agreement with POPI ‘Nijer Ekta Bari’ a unique housing program to be launched


Dhaka, February 13, 2014: Lafarge Surma Cement Ltd. (LSC) signed an agreement with POPI (People’s Oriented Program Implementation), one of the Micro-finance Institutions of Bangladesh, to launch a unique housing program called “Nijer Ekta Bari”. The basic vision of the program is to support decent housing needs and lifestyle upgradation of semi urban and rural dwellers. The partnership will offer a package solution that will help dwellers overcome various challenges related to house building technical know-how and financing.

Tarek Elba, CEO of Lafarge Surma Cement Ltd and Murshed Alam Sarker, Executive Director of POPI signed the agreement on behalf of their organizations at LSC office in the city. CEO of Lafarge Surma Cement Tarek Elba said, “This is a great platform to extend the expertise and knowledge of global Lafarge in meeting the local housing needs. Such initiatives can improve the living standard of the people and thereby positively impact the development of the country.”

Murshed Alam, Executive Director of POPI said, “It feels great to be partnering with a reputed cement company with great experience in the construction industry. We strongly believe that this will be a unique value-added service for our valued borrowers”.

Lafarge Surma Cement Finance Director Masud Khan, Marketing Director Shamarukh Fakhruddin, Supply Chain Director Arif Bhuiyan, Senior Vice President – Plant Asim Chattopadhyay and other high officials of both the organizations were present during the occasion.

Lafarge Surma Cement Ltd. is a joint venture of Lafarge and Cementos Molins. Lafarge is the world leader in building materials with top-ranking positions in its Cement, Aggregates and Concrete businesses. It has more than 176 years of experience and operates in 64 countries with around 68,000 employees. Since 2010, the Lafarge Group has been part of the Dow Jones Sustainability World Index, in recognition of its sustainable development actions. Cementos Molins is a family owned Spanish Company with more than 80 years of experience. Apart from its operation in Spain, it has operations in Bangladesh, Argentina, Uruguay, Mexico, and Tunisia, controlling 16 million tons of cement.